An independent house born from a unique journey

Versatile Paris was born from a bold choice: to forge its own path rather than join the major luxury houses. A graduate of the École Supérieure du Parfum in 2019, Coralie Frébourg decided in 2021 to found her own brand. She then joined forces with the FLAIR studio and collaborated with renowned perfumers such as Amélie Bourgeois, Anne-Sophie Behaghel, Camille Chemardin, and Elia Chiche. Together, they imagined a new form of perfumery: alcohol-free perfumery, simpler, more direct, more transparent, and deeply sensory.

The launch of the first collection in October 2021 marked a turning point. The first five fragrance extracts were inspired by universal moments in life, and immediately struck a chord with an audience seeking authenticity and emotion. In less than three years, the brand expanded its offering with nine alcohol-free fragrances, three scented candles, a book, a body care range, and more than 350 points of sale in 34 countries