The Fragrance of Natural Heritage

PARCO1923 carries you through bewitching scents of centuries-old trees and ancient forests; true guardians of rare, delicate flowers that have been preserved over time. Explore the preserved treasure of the National Park of Abruzzo, Lazio and Molise and let yourself be captivated by its timeless beauty.

A Story Rooted in Nature

At the dusk of the 19th century, an extraordinary story unfolds for the PARCO1923 brand. It takes root in the fight against the extinction of the Marsican brown bear and reaches its culmination in 1923, when the royal seal sealed the birth of one of Europe's oldest parks. Dive into the origins of this emblematic park and discover its deep commitment to nature conservation.

The Scented Harmony of Nature

The smells and colors of these places, combined with the beauty of its rivers and streams, inspired the synthesis of this natural Eden into an elegant, delicate perfume. Discover a PARCO1923 fragrance collection that captures the essence of this unique landscape through botanical notes and sensory memories.

The Alchemy of Endemic Plants and Local Materials

The region's endemic plants, used for centuries as medicines, are combined with local materials—soft stone and beech wood—intended to trap a perfume made of botanical secrets and sensory memories. PARCO1923 embodies the very essence of the preserved territory.

By choosing PARCO1923, you can help preserve this unique natural heritage. A portion of the proceeds is donated to the National Park of Abruzzo, supporting its conservation efforts.