The Fragrance of Natural Heritage

PARCO1923 carries you through the enchanting scents of century-old trees and ancient forests; true guardians of rare, delicate flowers that have been preserved over time. Explore the preserved treasure of the Abruzzo, Lazio and Molise National Park and let yourself be captivated by its timeless beauty.

A History Rooted in Nature

At the dusk of the 19th century, an extraordinary story unfolded for the PARCO1923 brand. It took root in the fight against the extinction of the Marsican brown bear and culminated in 1923, when the royal seal sealed the birth of one of Europe's oldest parks. Dive into the origins of this emblematic park and discover its deep commitment to nature conservation.

The Fragrant Harmony of Nature

The smells and colors of these places, combined with the beauty of its rivers and streams, inspired the synthesis of this natural Eden into an elegant, delicate perfume. Discover a PARCO1923 fragrance collection that captures the essence of this unique landscape through botanical notes and sensory memories.

The Alchemy of Endemic Plants and Local Materials

The region's endemic plants, used for centuries as medicines, are combined with local materials, soft stone and beech wood, intended to encapsulate a fragrance made of botanical secrets and sensory memories. PARCO1923 embodies the very essence of the preserved territory.

By choosing PARCO1923, you can help preserve this unique natural heritage. A portion of the profits is donated to the Abruzzo, Lazio and Molise National Park, supporting its conservation efforts.