• MIND GAMES: the independent perfumery between strategy, mystery, and elegance

    It is no coincidence that the house MIND GAMES bears this name. From its inception, this American niche perfumery brand aimed to shake up the norms by drawing on the imagination of chess. Here, each fragrance seems designed as a strategic move: calculated, precise, yet always unpredictable. The founder, discreet but passionate about logic games, is said to have started developing his first formulas in a New York library, between readings on opening theory.


    This unique approach gives rise to an olfactory universe built on the tension between rigor and creativity. No empty talk here, but a clear vision: to offer exclusive perfumes, as cerebral as they are sensory.


    Inspired compositions, beyond conventional luxury

    Against uniform trends, MIND GAMES works with a collective of perfume creators based between Paris and Los Angeles. Ingredients are selected for their character, sometimes even for their strangeness: aged black tea infusion, green fig essence, cold-distilled leather… It is these atypical choices that give rise to formulas like Double Attack, Grand Master, or En Prise – names that resonate both with the world of the game and a certain idea of elegance.


    The partner laboratory, located in Switzerland, allows for demanding quality control and limited series production. Each bottle is hand-numbered, a way to remind that each piece is conceived as a creation in its own right, not a catalog product.

  • A sculptural and bold aesthetic

    It’s impossible to overlook the design of the MIND GAMES bottles: massive blocks, architectural lines, lacquered caps inspired by Staunton chess pieces. Nothing is left to chance. The packaging reflects the brand’s positioning: an independent perfumery that embraces its complexity and does not seek to charm at first glance.

    Behind this striking visual identity lies a genuine desire to create collectible objects. Some enthusiasts don’t even open their bottles, preferring to display them as standalone works of art. Others, on the contrary, use them faithfully, finding a rare scent capable of accompanying them in their most intimate moments.

    Why choose MIND GAMES?


    Because there is intelligence behind every creation. Because behind the fragrance, you sense an idea, a thought, almost a staging. Because MIND GAMES is not for those who seek to please, but for those who love to intrigue.